Wednesday, September 27, 2006

Solving the Pasta Problem?

I've been seeing this 19.95-as-seen-on-tv-style ad on TV for the Pasta Express a lot lately and it's really been bothering me. This product claims to make cooking pasta easier and better than before. I seriously have to doubt this claim. Basically, you pour boiling water in the tube filled with pasta, and, presto! (actually many minutes later if you know anything about thermodynamics) you have crappy, soggy pasta.

Why do products like this keep popping up? And why always for $19.95?

So, I asked Seth Godin for his opinion. From his blog post:

So, how does it sell?

It sells because the point of the commercial isn't to sell you something that will help you make better pasta. The point of the commercial is to sell you something that you will enjoy buying.

More and more, we buy stuff where the buying is the point, not the stuff.

Good answer.

Thursday, September 21, 2006

Calling all inventors, designers, manufacturers, and distributors

We love new, cool products (especially inventions) here at ProductWiki. If you fall into one of the categories listed in the title of this post, then you may be interested in using ProductWiki as a marketing tool.

While, I admit, that we didn't create ProductWiki specifically for inventors, designer, manufacturers, or distributors, we've seen in the last few months that this group can benefit from our site by promoting their business.

Take a look at thesimpleleaf profile. This community member specializes in tea related products and sells them online under their own brand. thesimpleleaf has been using ProductWiki to promote many of their products, and we couldn't be happier.

Today, Dutch designer j.p.meulendijks signed up and added one of their products, with plans on adding more.

We have decided to embrace this serendipitous situation by focusing on the small/start-up/up-and-coming product companies. If you are trying to get your product(s) notice, then look no further than ProductWiki.

Stay tuned for more....

Wednesday, September 13, 2006

Undiscovered Xbox Gems

The next-generation is about to hit in full swing this holiday season and the old timers are starting to get phased out.  Now's the perfect time play those quality titles many people missed the first time through.  The best part is that most of these games can be purchased for very cheap.  For this article I chose to focus on the Xbox library because it's the one I'm most familiar with.  I also want to show that Xbox is far more than Halo, first person shooters, sports and racing games, and actually has quite a diverse lineup. 

 

Breakdown

BreakdownAnother crazy action game, but this time from Namco.  You actually play from the First-Person perspective here, but it can't really be classified as a first-person shooter, it's really unlike anything I've played before or since.  The closest comparison I can make is to The Chronicles of Riddick because they both have first-person hand-to-hand combat.  In Breakdown the hand-to-hand combat is far more important as there are a ton of movies and it serves the main way you battle enemies.  What makes this game really special is the incredible story and setting that takes place within the game.  You'll find yourself looking at wild scenes that are worthy of a blockbuster science-fiction movie, and a story to match.  The other great part of Breakdown is the sense of power you get in the game, at the beginning you start off as a normal guy with a dinky gun, but over the course of the game you end up becoming this crazy jacked up guy that can do crazy stunts like super jumps and force waves.  Enemies that scared the hell out of you at the beginning you take on 6 at a time at the end.  It's not all a bed of roses though as there are some major design problems with this game.  The levels can get very repetitive and picking up weapons, especially later on in the game becomes a real chore.  Still, despite all of these issues I highly recommend playing the game, working through the frustrations and making it to the end, it's totally worth it.  Trailer.

 

GunValkyrie

GunValkyrie1A crazy action game from Sega that was released early on in the Xbox's life.  This title is hardcore, and has the control scheme to match.  Many people faulted the game for its difficult controls, but when you master the system you find that the controls are setup in the best way possible to allow for complicated maneuvers.  The learning curve is steep, and at the beginning you'll be spending most of your time on the ground, but when you get good, really good, you'll be able to go through entire levels without touching the ground once.  It's extremely satisfying to take out hordes of alien scum while doing crazy boost tricks and using your grappling hook.  Level designs and graphics are fantastic following a distinct steampunk style that gives the game as a whole a lot of character.  The final boss in the game is also one of the craziest I've ever seen as it's some demon-baby with wings, which I think is supposed to be the girl's father.  Whatever, like a Tony Jaa movie the story doesn't really matter, it's all about the action.

 

Kingdom Under Fire: The Crusaders & Kingdom Under Fire: Heroes

Kingdom Under Fire: The CrusadersKingdom Under Fire: Heroes

The Kingdom Under Fire series can be pretty intimidating simply because of the sheer number of things you can do.  Off the battlefield you level up your heroes, decide what units you want, level those up, buy and sell equipment and learn new magic.  On the battlefield you take control of dozens of squads have to know what's going on across the entire area, choose the right troops and then position them properly for the most effectiveness, and then cast magic and take control of your hero and hack-and-slash your enemies.  It's all a bit much at the beginning, but when you go through the training and get better accustomed to it all it's impressive as to how easy the designers have made it to control everything that's going on.  The best part in the whole game is when two opposing units get close to each other they start running faster and everybody starts yelling and it's like a scene right out of Braveheart.  There's not another game out that's like this, and it's very fun to boot.  This video gives a better idea.  The game can be pretty difficult though, for some levels I had to use a FAQ, but when you know what to do for a level in terms of what troops to use and how to use them you can usually get through them pretty easily.  Surprisingly enough the story is pretty good as well as you go through the different campaigns and see the war from multiple viewpoints, so there is no real good and bad side, everybody has their own agendas.

 

Otogi: Myth of the Demons & Otogi 2: Immortal Warriors

Otogi: Myth of the DemonsOtogi 2: Immortal Warriors

Created by one of my favourite developers From Software and published by Sega, Otogi is not your traditional hack and slash.  Gorgeous graphics, beautiful music and gameplay that can only be described as elegant.  Dashing through the air, launching demons 50 feet smashing into a destructible house, and launching dazzling magic attacks.  The game is difficult at the beginning as your magic is constantly being drained, replenished by killing demons, but as you level up and gain better weapons and items the magic draining becomes a non-issue.  Being able to replay the same level over and over makes sure that you can level up your character as much as needed while you destroy every single solid structure to discover hidden secrets.  The second game follows the same formula as the first but introduces 5 new playable characters each with their own weapons, attacks and skills.  I found it very relaxing just being able to go through the levels destroying everything in my path with such grace and flow.  Check out a great video here.

 

Panzer Dragoon Orta

Panzer Dragoon OrtaA worthy installment in this obscure Sega franchise.  My favourite part of this game is just how gorgeous everything is.  All Panzer Dragoon titles have a similar style to one another, and the Xbox has let Sega flesh it out more than ever before.  Every single level is totally different with completely new and beautiful landscapes to appreciate, and totally different enemies to battle.  The enemies themselves are more than just targets as they all move with a flowing grace that makes you almost feel guilty for taking them down.  Surrounding all of these magnificent visuals is an incredible soundtrack that creates the perfect mood for everything going on in the game.  Presentation aside the game itself is almost flawless with perfectly tight controls, a deep and satisfying shooting system, and a lot of content as there are many side-quests and extra mini-missions.  I can't recommend this game enough and will remain a permanent fixture in my collection.  The game can be purchased for dirt cheap right now so do yourselves a huge favour and pick it up.  Check out the Tokyo Game Show trailer here.

 

Phantom Crash

 Phantom CrashThis game would have been perfect for Xbox Live, and it would have been one of the first online mech games ever.  But it wasn't.  Still, it's a fantastic game out of Korean developer Genki that is fast paced and hectic and should appeal especially to mech fans.  Like any self respecting mech game there is a ton of customization and a whole load of different kinds of short, medium, and long range weapons.  One of the coolest aspects of the game revolves around every mech having the ability to cloak itself, this makes for some intense matches as you hide from your enemies, or try to find them.  One of the complaints that have been said about this game are the small number of arenas, which number less than 5.  However, I found each arena was very well designed and fit well with a variety of play styles that always kept the action new and fresh.  Non-gameplay related what I really enjoyed about the title was how they used the licensed music to promote new and upcoming korean artists.  These artists are probably all old news by now, but it's cool being able to read some information about the artists, see the album cover art and hear their songs, especially before the widespread use of custom soundtracks.  It's a quirky mech game that doesn't take itself very seriously, so if you want some fun robot action it's a great title to play around with, and it does have splitscreen multiplayer so it would be great with your friends.

 

Phantom Dust

Phantom DustThis game from Microsoft Game Studios Japan really came out of nowhere, but as soon as it was released I knew I had to have it.  It's extremely difficult to explain how this game plays.  Check out the Japanese trailer (here) to get an idea of how it looks.  Post apocalyptic world, crazy powers, an imaginative and unique storyline, this game is really special.  It's a one-of-a-kind experience that shouldn't be missed.

 

Voodoo Vince 

Voodoo Vince Front CoverA cute platformer from Microsoft Game Studios.  This game has a very unique style and atmosphere revolving around the already unique style of New Orleans.  You play as Vince the voodoo doll and that's where the twist on the traditional platformer formula comes in as the way to kill enemies and bosses is to inflict harm on Vince himself.  Every new way that Vince harms himself is funnier than the previous and figuring out what to do for the bosses can be quite intricate.  Great gameplay and a charming character that you'll end up caring for by the end, it's a shame that Voodoo Vince didn't get the spotlight he deserved.

Monday, September 11, 2006

Why digg (still) rocks: small is big



There has been a lot of controversy on digg lately initiated by a comment by Kevin Rose that led to a top contributor to say goodbye. Many other top users have rallied around P9 (the top contributor) and have supported him by removing their avatars in protest.

While this may seem like it shakes the foundation of digg, I believe that it does the opposite. A blog post by seomoz.org demonstrates that the top 100 diggers submit 56% of the front page content on digg.com. In light of this stat, I believe the current protest will do nothing but give the average digger a better chance at getting promoted. This touches on why digg is successful in the first place. It provides a channel for the average person who has found or written great content to get noticed.

Submitting your own stories (digg me!)

While sometimes frowned upon by the digg community, submitting your own blog post or link to digg can be very rewarding. Because of the democratic nature of digg, self-promotion should be fully embraced. It gives an opportunity to new blogs and websites to get some deserved attention. As long as there is no gaming of the system, the quality of the content will determine its fate, independent of who submitted it and why.

I've submitted several ProductWiki articles (two written by me, and one by Omar) to digg with the hope of getting some attention and three have been promoted to the homepage (this, this, and this). A lot of time went in to each of these articles, and because they were well-written, in-depth, and timely, they were promoted.

The digg effect bump

Many webmasters and bloggers are very well aware of the digg effect. There is an initial rush of traffic that comes with a front-page promotion followed by a rather rapid decay. However, an insightful article from seomoz's blog demonstrates that all is not lost through a concept coined the linkbait bump.

Basically, the idea is that while the traffic behaves a lot like a spike, there is still an opportunity to retain some small portion of the people who make up the spike. These retained users effectively bump your readership to a higher plateau. If you can repeat the digg effect over and over again, you can ratchet up your traffc level and the size of your community.

This may seem like a technique that games digg, however, the only way this technique works is to a) have great content, b) get dugg through a democratic process, c) retain users because you have a great site. If you believe that this constitutes gaming, then you are missing the point.

Leveling the playing field

digg allows the small guy to compete the big guys (slate.com, cnn.com, nytimes.com) on equal footing. I think the most famous example of a small startup site getting a lot of noteriety because of digg is TechCrunch. In the last year, there have been 130 TC posts promoted to the front page. This a significant catalyst in their success. (Personally, this is how I found them about 6 months ago).

Instead of waiting on the big search engines to crawl, index, and promote your content, you can get instant results from great content using the social phenomenom that is digg.


If David were a blogger battling the Internet Goliath, then digg would be his sling.

Wednesday, September 06, 2006

It's getting shilly.

Can you spot a shill? Do you know what a shill is?

A shill is an associate of a person selling goods or services who pretends no association to the seller and assumes the air of an enthusiastic customer.

I found an interesting debate in a post on TechCrunch last night inquiring whether or not certain commenters were employees of the company that they were discussing. I admit, it's tough to know for certain but their are some tell-tale signs:

Overly enthusiastic -  The shill will say things like "I love this product, I can't wait to tell all of my friends" without any believable supporting arguments.

First-time contributor - An enthusiastic post by a first time contributor is much more likely a shill than that of a long term community member. Duh...

It just doesn't sound right - If a person is legitimately supporting a product or service the language and the tone they use is likely much more genuine and sounds like natural speech.

If you are reading an overly positive review from a first time poster and you find yourself thinking "Who says that??", you may have spotted a shill.