Marketing to existing users...

...rather than potential ones

I thought I would pass along an interesting blog post that I saw on Seth Godin's blog this morning. It got me thinking.

 

They make an astute point about marketing. Why do manufacturers put so much more marketing into the brochure rather than the manual? If you diverted some of your advertising cash to making a better manual you stand a chance at creating customer evangelists.

So how does this relate to ProductWiki? Well, I think we're a little guilty of writing black and white brochures. How do we get people excited about our website and its technology? We're working on it...